If you’re a local guide — or thinking about becoming one — here’s something you should know:
Travelers aren’t just booking tours. They’re booking experiences, stories, and connections.
We analyzed 1,000+ real reviews across nTravist and other major travel platforms, and the trends are crystal clear. Here’s what today’s traveler really wants — and how you can deliver it.
Authenticity Over Perfection
“Our guide didn’t recite a script — she told us real stories about growing up here. It felt like walking with a friend.”
What it means for you: You don’t need to be a historian or performer. Just be yourself, and share your personal perspective. Travelers love raw, honest, local insight.
Local Food, Instant Favorite
“We tried snacks I’d never find on my own — it made my whole trip!”
Trend alert: Food tours and tastings get 40% more five-star reviews than average.
Pro tip: Even if your tour isn’t food-based, add a surprise bite or drink stop. It sticks.
Unique Angles Win
“Everyone else does cathedral tours. This one showed us underground crypts and local legends. LOVED it.”
Generic is forgettable. Travelers are chasing unusual, niche, or off-the-path experiences. Ghost tours, local artist meetups, community markets — that’s the stuff that gets booked (and shared!).
Connection Beats Information
“He made us feel like we belonged here. It wasn’t just a tour — it was a memory.”
The most-loved guides don’t just talk. They connect. They ask questions, remember names, and laugh with their group.
Flexibility is a Superpower
“We got caught in the rain, and she pivoted the whole plan like a pro. So grateful.”
Being adaptable earns huge loyalty. A little flexibility — starting a few minutes late, adjusting the route — turns good tours into unforgettable ones.
Final Takeaways: What Should YOU Focus On?
To earn glowing reviews (and repeat bookings), keep these 5 traveler desires in mind:
- Be real, not rehearsed
- Add a taste of something local
- Offer a unique perspective
- Build genuine connection
- Stay flexible and human
Want to stand out on nTravist? Start by giving people the kind of tour you would want to take — honest, personal, and full of heart.
Because in the end, that’s what travelers really want.
